Got questions?

We got answers!

Looking to know more about us? You’ve come to the right place! Whether you’re a brand or a content creator, discover how to get started, learn how our platform works, and find answers to frequently asked questions.

General FAQ's

Influencer Marketing is your gateway to increased brand awareness, driving sales, and building credibility with your audiences with the help of influential content creators.

Influencers are individuals with a significant online following who are able to influence the opinions and behaviour of their followers. In India, they typically are popular on social media platforms such as Instagram, YouTube, Facebook, Twitter, and LinkedIn where they share content and engage with their audience.

A nano-influencer is an influencer with a smaller following than traditional influencers, typically ranging from 1,000 to 10,000 followers. They tend to have a highly engaged and loyal following in a specific niche, and their recommendations carry weight with their followers.

A micro-influencer is an influencer with a following typically ranging from 10,000 to 100,000 followers. This category is a sweet spot between nano-influencers and macro-influencers in terms of engagement and reach. Micro-influencers tend to have a niche audience and a more engaged following due to their relatable and authentic approach to content creation.

A macro-influencer is an influencer with a larger audience, typically ranging from 100,000 to 1 million followers. They have a broad reach and often provide access to a wider audience. 

A mega-influencer is an influencer with a massive following, typically exceeding 1 million followers. They are often celebrities, public figures, movies or sports figures who have a massive reach and influence over their followers. Mega-influencers are effective in driving engagement and creating buzz, although are expensive in comparison to other categories.

Brands FAQ's

Influencer Marketing is your gateway to increased brand awareness, driving sales, and building credibility with your audiences with the help of influential content creators.

With the right strategy, you can integrate influencer marketing into your overall marketing quite smoothly. The steps involved in kickstarting your influencer marketing campaign include: Understanding the target audience, Setting goals, Creating a campaign plan and executing it. Influence Club makes it easier for you to launch that score!

To ensure your influencer marketing campaign aligns with your brand values, define your values clearly with us, choose from our wide list of Influence Club verified influencers popular across various domains, formulate a brief for our team’s understanding, review content before the campaign goes live, and monitor the quality and performance regularly, all with the help of our all-in-all Brand Dashboard.

When selecting influencers for your campaign, consider their relevance to your brand, their engaged and relevant audience, authenticity, reach, reputation, and cost. Thanks to our Brands app, you can now get a specially curated list of your influencer requirements simply by applying filters in our Creator Discovery tool, while our AI model streams out the best creators from our huge database that

An influencer’s brand relevance can be evaluated by their niche, demographics, and engagement rates, among others. Our brand’s app provides a detailed overview of each creator’s performance along with their audience engagement insights.

You don’t have to worry about influencer fraud when working with us. Kofluence ensures Proprietary Risk & Fraud Detection/Prevention using our Deep Profiling and persona Match features of the Creator tool. It analyses Creators’ Persona based on Profile, Content, Audience, Affinity & Insights before onboarding them as verified creators.

Trusted Companies
0 +

Newsletter Updates

Enter your email address below to subscribe to our tasty newsletter